Given the need for more effective content marketing and better quality lead generation, why aren’t the tools better? Certainly there are lots of applications, SaaS products and services available for all parts of the marketing and sales process. With BrainBrowser we provide a tool that can understand the content from marketing and match it to bloggers, LinkedIn connections, Twitter followers and other websites.
Since about one-third of the 7,500+ queries by our testers were using BrainBrowser to search for people, a key objective is to add features to manage the results and integrate them into your workflow. If you find someone relevant to your work or a potential recruit, you should be able to connect with them right from the list, follow them on Twitter or share lists of candidates with collaborators.
As a marketer you’re task is to find the influencers and conversations on the web so you can promote the content where conversions will be maximized. BrainBrowser does this for you, creating a list of people, companies and sites that match the content of your piece.
As a sales professional, you want to use content, either from your marketing department or content you find and create on your own, to engage your network and to identify the people that are talking about and responsible for buying/influencing a purchase.
In our research (using BrainBrowser) we discovered Nimble and a new category of Social CRM vendors with applications driving social selling (check out Gerry Moran’s post for background on content and social selling). We were immediately hooked and started using Nimble as our company CRM.
Nimble, a new social CRM application, has made integration easy and I’m recommending it to everyone. All you need to do is sign up for the trial (its only $15 per month if you like it) and install the plug in in your Chrome browser. You’ll then be able to highlight the name of the person on the list in BrainBrowser, right click, select the Nimble Search and a popup will display the person’s social media pages in LinkedIn, Twitter, Google+ etc. Click Save and you’ve added them to your Nimble Contacts where you can then view their social media messages, profile and decide whether to connect or follow. Tag them and you’ve creating a recruiting hot list you can track in Nimble.
Here’s a video clip I tweeted to CEO Jon Ferrara demonstrating how/why we love it. This was in response to his video clip to Larry Nipon following up on my referral.
Let me know how you like it. They do a great job but if you have any questions on the difference between CRM and Social CRM, give me a call. Be sure to add @ai_one or @tom_semantic if you tweet about this and sign up to request a login for BrainBrowser.